It all began one serendipitous day in October 2003. Serena Dugan, a textile designer and artist, meets Lily Kanter, a corporate refugee turned baby boutique owner. Perhaps it was our differences that brought us together... or maybe it was our striking similarities despite these differences. Our skills are opposite in that advantageous, yin-yang kind of way, yet we’re both Type-A people who love to get things done.

But what really made sparks fly that day was our shared aesthetic and vision of the baby’s room reinvented. We both dreamed of children’s spaces that are fresh and style-driven, with dynamic color and pattern and a unique blend of simplicity and sophistication. And so we set out to create just that.

Eight months later, we debuted with 14 bedding sets, 30 original fabric patterns and a look for the nursery that turned the industry on its side. As we grow and evolve, we work hard to stay true to our original design values and maintain authenticity in a sea of copycats. And we also work hard to make a difference, creating innovative programs with our partners and giving back to the world our children will inherit.