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SERENA & LILY PRIVACY POLICY
Our Commitment to Privacy
Serena & Lily values our customers and respects your privacy. This privacy policy (“Policy”) describes the personal information we collect about you, why we collect it, how we use and protect it, and when we share it with third parties. Our Policy also describes the choices you can make about how we collect and use your information. By providing your personal information to Serena & Lily, you are consenting to the manner in which we collect, use, disclose, protect and otherwise manage that information.
If our information practices change, we will post an updated version of the Policy on the Serena & Lily Website (“Website”). You can tell if the Policy has changed by checking the “Last Updated” date that appears below and that will be the date on which the new Policy becomes effective. You may exercise your choices about how we collect and use your information consistent with this Policy at any time. If you have any questions about our Policy, please contact us as described in the section below entitled, "How do I contact you?"
This Policy Was Last Updated April 30th, 2012.
PERSONAL INFORMATION
What kind of personal information does Serena & Lily collect?
We may collect personal information from you, such as your name, email address, postal address, phone number, or credit card number when you visit our Website, place an order online or by phone, use our App, save your information with us online, contact us with a question or concern, or participate in a contest, promotion, or survey. We also maintain a record of your product interests and the purchases you make online or by phone. We may combine all of this information with information about you that we acquire from our joint marketing partners and from unrelated third parties.
How does Serena & Lily use my personal information?
We may use your personal information in the following ways:
  • To process and fulfill your order, including sending you emails to confirm your order status and shipment;
  • To communicate with you and to send you information by email, postal mail, telephone, text message, or other means about our products, services, contests, and promotions, unless you have directed us not to contact you with promotional communications;
  • To administer and fulfill our contests and other promotions;
  • To help us learn more about your shopping preferences;
  • To help us address problems with and improve our site design, products and services;
  • To enhance your shopping experience through our Website, Catalog or App;
  • To analyze trends and statistics;
  • To protect the security or integrity of our Website and our business; and/or
  • To contact you if necessary.
Does Serena & Lily share my personal information?
We may share your personal information in the following ways:
  • We may share your information with our service providers who manage our customer information and perform services on our behalf, such as fulfilling promotions, sending communications to our customers, conducting surveys, etc. We do not authorize any of these service providers to make any other use or disclosure of your information.
  • We may share your information when we team up with another company to jointly offer or provide products, services, contests, or promotions to our customers.
  • From time to time we may share our postal mailing list with selected providers of goods and services that may be of interest to you. If you prefer not to receive mailings from these providers, you can notify us at any time by contacting us by telephone, 1-866-579-2742 (toll free); e-mail unsubscribe@serenaandlily.com; or by writing us at Serena & Lily, Attn: Customer Service, 10 Liberty Ship Way, Suite 350, Sausalito, CA 94965.
  • We may share your information to comply with laws or regulations or in response to a valid subpoena, order, or government request, or to protect the rights of Serena & Lily and others.
In the event of a sale or merger of Serena & Lily or any of our businesses, assets or brands, our customers' personal information and other information we have collected as described in this Policy may be among the transferred business assets.
How do I make choices about receiving promotional communications?
Serena & Lily wants to communicate with you only if you want to hear from us. If you prefer not to receive promotional information, such as information about special offers and sales events, you can let us know by contacting us as described in the section below entitled, "How do I contact you?"
Please be sure to include your full name and the email address you used when you registered with or made a purchase from the Serena & Lily brand. If you ask us to remove your name and address from all or certain promotional lists, we will maintain your name on a “do not contact” list so that we can honor your request. It may take up to 10 days to process your email request and 6-8 weeks to process your postal mail request, during which period you may continue to receive communications from Serena & Lily. If you change your mind, you can start receiving promotional communications from us again by contacting Serena & Lily Customer Service.
Please note that when you make an online purchase from us, we will continue to confirm your order status and shipment by email. We may also need to contact you via telephone, email or postal mail with questions or information regarding your order.
How does Serena & Lily protect kids' privacy?
Serena & Lily is concerned about the privacy and safety of children when they use the Internet. We will never knowingly request or collect personal information online from anyone under the age of 13 without prior verifiable parental consent. Our Website is a general audience site and is not targeted to or intended for use by children. If you are a parent and believe we may have inadvertently collected such information from your child, please notify us immediately by sending an e-mail to unsubscribe@serenaandlily.com or phoning us toll free at 1-866-597-2742.
What about links to other websites?
For your convenience and information, our Website and emails may contain links to other sites, which may have privacy policies that differ from our own. We are not responsible for the content or practices of any linked site. We recommend that you review the privacy policy of any site that you access through our Website.
How does Serena & Lily use online advertising?
We may use third-party advertising companies to place Serena & Lily ads on third party sites that link back to our Website. Please note that these companies may use information about your visit to our Website or App in order to provide advertisements about goods and services that may be of interest to you. In the course of serving advertisements on third party sites that link to our Website or App, these companies may place or recognize a unique cookie on your browser. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit http://networkadvertising.org/optout_nonppii.asp
How does Serena & Lily use cookies?
We use "cookies," which are small data files that are stored on your computer’s hard drive when you visit a website or app. Cookies enable you to shop on our Website and use our App and may be used in a variety of ways to enhance or personalize your online browsing and shopping experience.
For example, we may use cookies to enable you to use certain Website features, remember the items in your shopping cart, store your preferences, recognize you when you return to our Website, track your orders, and monitor and maintain information about your use of our Website or App. Cookies may also be used to collect transaction information needed by a scrip or loyalty program to which you have authorized us to provide your personal information. (See the section above entitled, "Does Serena & Lily share my information?")
You can set your browser not to accept cookies or to notify you when you are sent a cookie, giving you the opportunity to decide whether or not to accept it. If you set your browser not to accept cookies, you will need to call Customer Service toll free at 1-866-597-2742 in order to place your order.
How does Serena & Lily use pixel tags?
We use "pixel tags" (also called "web beacons" or "clear gifs"), which are tiny graphic images, on our Website, App and in our emails. Pixel tags help us analyze our customers' online behavior and measure the effectiveness of our marketing programs. We work with service providers that help us track, collect, and analyze this information.
Pixel tags may be used to collect information about your visit, including the pages you view, the features you use, the links you click, and other actions you take in connection with the Website. This information may include your computer's Internet protocol (IP) address, your browser type, your operating system, date and time information, and other technical information about your computer. We may also track certain information about the identity of the website you visited immediately before coming to our site.
Pixel tags and cookies in our emails may be used to track your interactions with those messages, such as when you receive, open, or click a link in an email message from us. Information such as your gender, birthday, zip code, as well as other information, such as your preferred means of communication, is collected when you voluntarily provide this information. Unless combined with personal information, this information does not personally identify you or any other user of the Website. Aggregated personal information does not personally identify you or any other user of the Website.
How do I know my personal information is secure?
We take precautions, including the use of encryption technologies and authentication tools, to protect the security of your personal information and to provide you with a safe and convenient shopping experience. We have in place certain physical, electronic, contractual, and managerial safeguards to protect the security and privacy of your personal information.
When you enter your personal information on our Website, we use Secure Sockets Layer (SSL) technology to protect your information as it is transmitted to us. To make sure you are accessing a secure server before you submit personal financial information, look at the lower left-hand corner of your browser. If you see an unbroken key or a closed lock (depending upon your browser), then SSL is active. To double-check for security, look at the URL or location line of your browser. If you have accessed a secure server, the first characters of the address in that line should change from "http" to "https."
If for any reason you cannot access the secure server, or if you're not quite comfortable shopping online, please feel free to place your order by calling our Customer Service representatives at 1-866-597-2742 (toll free). Some browsers and firewalls do not permit communication through secure servers. In that case, you will be unable to connect to our server so you will not have to worry about mistakenly placing an order through an unsecured connection. If you can't access the server, again you can place your order by calling our Customer Service representatives at 1-866-597-2742 (toll free).
How do I contact you?
For questions about our Privacy Policy, to make choices about receiving promotional communications, to update your personal information, or to place an order, you can contact Serena & Lily by email, telephone, or postal mail:
Serena & Lily
10 Liberty Ship Way, Suite 350
Sausalito, California 94965
customercare@serenaandlily.com
unsubscribe@serenaandlily.com
1-866-597-2742 (toll free).