We envision a new bottom line for business; one that values healthy communities and the human spirit as well as high returns. For us, this mission means supporting organizations that advocate for underprivileged and at-risk women and children.

We also aim to be a leader in modeling how corporations—especially small, quickly growing ones—can make an impact by leveraging their business and customer base in new and innovative ways. We are constantly in discussions with non-profits to create new, mutually-beneficial programs as our company grows, and partner with factories around the world that go beyond minimum standards and bottom lines.  Powered by this larger activism, and a hands-on approach to giving, we are committed to making the world a better place, one baby at a time.

With your Serena & Lily purchase, you are partnering with us to do the same.

OUR CURRENT PHILANTHROPIC PARTNERS:

1.  Baby Buggy – www.babybuggy.org
Serena & Lily has partnered with Baby Buggy, a New York City non-profit founded by Jessica Seinfeld, to outfit the thousands of cribs they donate every year to infants in need through Project Safe Sleep.  In partnership with Mayor Bloomberg and NYC Hospitals, Baby Buggy has donated over 3,000 cribs to families in poverty so that they may create safe sleeping places for their infants.  With your help, Serena & Lily has pledged to make these cribs warm and safe and beautiful, by collecting your gently-used bumpers and by manufacturing new crib sheets using our fabric overruns and extras. By the end of, 2007, Serena & Lily will have donated over 3,000 new crib sheets to Project Safe Sleep.

2.  Quilts for Kids – www.quiltsforkids.org
Quilts for Kids, Inc. transforms discontinued designer fabrics into quilts that Comfort children with cancer, AIDS and other life-threatening illnesses as well as battered & abused children.  They have 50 chapters in 29 states as well as the Caribbean, and have gifted quilts to tens of thousands of people.

3. Homeless Prenatal Program - San Francisco, CA - www.homelessprenatal.org
Since 1989, the Homeless Prenatal Program has been providing homeless parents and pregnant women with the support and access to care necessary to have a healthy baby. This includes everything from prenatal care, counseling and advocacy to referrals for housing, substance abuse problems and legal aid. Just as importantly, HPP offers a nonjudgmental and unconditionally supportive environment where these women can rebuild their confidence and their lives.