One that values healthy communities and the human spirit as well as high returns. And we believe in showing other companies–especially small, rapidly growing ones–that it’s possible to do well while doing good, too.

We began with direct giving, allocating a portion of all proceeds to supporting organizations that advocate for underprivileged and at-risk women and children. We then tackled our own business, partnering with factories around the world that go beyond minimum standards.

Our intrepid co-founder and CEO Lily Kanter was on a special mission to inspire kids to change the world. After many hours of brainstorming with other parents, teachers and a crew of kids who contributed much of the content, the World Repair Kit took shape. Created in-house and produced by Chronicle Books, it provides facts, inspiration and tools that empower kids to make the world a better place.

From hands-on action to larger activism, we’re committed to giving back in as many ways as we can. With your Serena & Lily purchase, you’re partnering with us to do the same.