ON LOCATION: Charleston

Lush with glorious gardens, historic homes, and fabulous architecture, we found ourselves drawn to the dynamic city of Charleston, South Carolina - home to our CEO Lori Greeley, who welcomed us with that signature Southern hospitality.

Lori's House

Located in the storied South of Broad neighborhood in the French Quarter, Lori’s classic, shuttered home was built in 1798.

Mature gardens provided the kind of magical setting we dream about when designing our outdoor collections.


“It’s amazing how the right setting can really breathe new life into a brand. Charleston and Serena & Lily were a perfect match.”

With all of the incredible architectural details our stylists and photographers crave, Lori’s home provided the ideal backdrop for the casual sophistication of our new living room designs.

bruno bench

riviera natural bench

“It was so much fun to host our creative team and experience the city through fresh eyes,” says Lori, taking a break from the shoot to enjoy a moment in the afternoon sun.