Currently Seeking...

DIGITAL MARKETING INTERN

The Digital Marketing Intern will aid in developing, editing, and optimizing digital marketing campaigns as it pertains to Affiliate and Influencer Marketing, Paid Social, Paid Search, and SEO campaigns that support Serena & Lily’s customer growth. This is a perfect role for a creative analyst/strategist that is excited to expand their knowledge of Digital Marketing. Internship will run through Spring semester and is not compensated. Students can receive college credit for participation. See below for duties and qualifications.

Duties:

    • Partner with the Digital Marketing Coordinator to brainstorm and execute customer-insights based marketing campaigns and lifecycle programs that drive Serena & Lily’s growth across Affiliates, Influencers, Paid Social, Paid Search, and SEO.
    • Search for and work with top Instagram influencers and bloggers to promote Serena and Lily while building backlinks with targeted keywords to improve SEO ranking.
    • Identify and track keyword targets for SEO content and Google Product Listing Ads and maintain viral influencer marketing/link building campaigns.
    • Aid in optimizing site content to ensure maximum rankings for targeted keywords and quality score for paid search ads.
    • Maintain and optimize Paid Social Ads (Pinterest & Facebook) while setting up future campaigns for upcoming promotions
    • Create a SKU Attribution Matrix to aid in our Paid Search retargeting abilities
    • Working and organizing with our creative team in image asset development

Qualifications:

    • Undergraduate student at a 4-year university majoring in marketing, business, media, or another related major
    • Understanding of Digital Marketing (Paid Search, Paid Social, and SEO)
    • Passion for working at a design-driven business in the home industry
    • Detailed oriented and flexible with a changing environment
    • Strong interpersonal and communication skills
    • Comfortable prioritizing and managing multiple projects at the same time
    • Hard-working and eager to learn and expand knowledge of online direct marketing
    • A great sense of humor, creativity, and an excitement to help craft the brand

TO APPLY:

If you are passionate about this opportunity, please email natalie.nunez@serenanalily.com . Please include your resume and portfolio along with a cover letter telling us why you are the one for this role.