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open to interior designers, design professionals,
and architects working on residential
Become a Member
Designer Circle Members receive 20% off retail prices, insider previews
of new collections, invites to special events, access to our COM Program,
free swatches, and a team of residential trade specialists to answer
questions, track down products, and make your job that much easier.
Place Your Order
See something you love? Have a question? Contact a dedicated
trade team member and we can help you get started.
Ready to get your project off and running? Designing your
dream piece has never been easier.
Customer’s Own Materials
Our COM/COL program lets you pair
any one of our custom frames with your
very own fabric or leather. Just send us
the details and we’ll take care of the rest.
We offer custom upholstery fabrics
on over 100 frames (including multiple
leg and nailhead options), as well as
custom dimensions (including width,
depth, and height).
The Swatch Library
Our collection of furniture and fabric
swatches can inspire your design projects.
We offer swatches for upholstery,
furniture frames, wallpaper, bedding, and
rugs, so you can have our latest looks
right at your fingertips.
With multiple locations across the
country, you and your clients can stop by
to gather swatches and take a closer look
at our collections, 7 days a week.
For questions, availability, and pricing, please contact a trade team member.
Frequently Asked Questions
Interior designers, architects, and other professionals working on residential or hospitality projects with a valid resale license (or other professional certification) are all eligible. Applicants must provide one of the following professional documents to qualify for membership:
- A current business or state professional license in a residential or commercial design-based business, or the hospitality industry.
- Proof of current AI or IDI provincial registration.
- Proof of current ASID membership.
- Interior design certification (e.g. NCIDQ, CCIDC).
- A business card indicating design profession.
Designer Circle orders cannot be processed online at this time. However, your Designer Circle orders can be placed by emailing email@example.com or calling 866.971.1016.
By emailing firstname.lastname@example.org with a completed purchase order or calling 866.971.1016.
Serena & Lily is required to collect sales tax based on the laws and regulations of the state or province indicated in the shipping address. As tax regulations continue to evolve, Serena & Lily will continue to monitor state and local tax laws to ensure compliance. If you intend to buy merchandise for resale and wish to waive sales tax on your qualifying orders, please note that we will do so only upon request and that tax documentation is subject to review, validation, and approval at the sole discretion of Serena & Lily and in accordance with state, local, and federal guidelines.
The Trade discount is not combinable with other online promotions; however we do our best to make sure that Designer Circle members get the best pricing available. Your Trade Discount can be applied to everything except products exclusive to our Design Shop (ie, store) locations, Sale items, and Apparel (robes, pajamas, slippers).
We accept Visa, Mastercard, American Express, company checks, and wire transfers. We are unable to accept your client’s credit card for payment. Please call us at 866.971.1016 to provide payment.
The price shown in your order confirmation reflects your 20% trade discount, which is automatically applied per item.
For standard ground shipments and in-stock orders, orders are delivered within one week. Custom furnishings take 6-8 weeks for delivery.
Yes, we offer 2-day express shipping on select items at an additional charge.
You will receive an order and shipping confirmation via email. Your shipping confirmation will include tracking information for the products indicated as shipped. Furniture deliveries are coordinated via your local home delivery provider. You may call us at 866.971.1016 for updates.
We ship most orders via FedEx.
Custom furnishings orders are shipped via White Glove delivery carriers. White Glove Delivery includes a call from our carriers to make a delivery appointment, confirm order details, and gather any other information or special requirements for delivery. When placing your order, please specify if you or your client should be contacted to schedule delivery.
Upon delivery, items are brought into your client’s home (up no more than two flights of stairs), placed in their room of choice, and unpacked; all packaging is removed. Please note that any furniture assembly is the responsibility of the customer. Headboard deliveries will be unpacked, but will not be attached to existing bed frames.
Yes, we offer swatches for upholstery fabrics, bedding, rugs, wallpaper, and furniture finishes. Please request swatches by emailing email@example.com, or calling 866.971.1016. Please let us know if you'd like to expedite swatches when placing your order.
We are unable to accept returns on custom upholstery. For all other purchases, if your
client is not completely satisfied, we will gladly offer an exchange or refund of the
merchandise price within 30 days of receipt of product. After 30 days, Serena &
Lily cannot accept returns for any reason other than manufacturing defects.
Please note that you are responsible for all return shipping charges, except in instances where the item you received is incorrect or damaged. Returns are refunded in the original payment form, less shipping and handling.
Please note that you are responsible for all return shipping charges, except in instances where the item you received is incorrect or damaged. Returns are refunded in the original payment form, less shipping and handling. If you would like to process a return, please call us at 866.971.1016 or email firstname.lastname@example.org to request a return slip and instructions on where to send your return. Refunds are generally processed within 2 weeks of receiving your returned merchandise. Your refund will be issued as a credit back to the same credit card used to make the original purchase.
We don’t currently rent or loan our furniture for trade or commercial use.
We are happy to ship your product to your contracted US-based freight forwarder, but are unable to ship product directly to destinations outside Canada and the US.
Currently, we are only able to work with designers in the US and Canada.
Please email email@example.com to update your contact information or call 866.971.1016, Monday – Friday, 7am – 6 pm PT.
PHOTO CREDITS IN ORDER OF APPEARANCE: 1. Marie Flanigan Interiors: @marieflaniganinteriors | 2. Cecy J Interiors: @cecilymendell | 3. Gray Malin: @graymalin & Amy Berry Design: @amylberry | 4. Kelly Larkin: @kellyinthecity | 5. Studio LIFE/STYLE: @studiolifestyle_ | 6. Basic Projects: @basic_projects | 7. Melissa Shapiro Interiors: @melissa_shapiro_interiors