designer circle

As home and design enthusiasts, we love to provide our customers with the tools and inspiration to bring their vision to life.

Join our Designer Circle and you’ll get 20% OFF RETAIL PRICES.

Become a Member

Your membership provides you with some great trade-only perks: 20% off retail prices, insider previews of new collections, invites to special events, access to our COM Program, free swatches and updates for a complete swatch library, and one-on-one service from a team of trade specialists.

Place Your Order

See something you love? Call a dedicated trade team representative at 866.971.1016 or complete our Designer Circle Order Form and Credit Card Authorization Payment Form.

Questions? Call a trade team representative at 866.971.1016 or email


Ready to get your project off and running?

Customer’s own materials

Designing your dream piece has never been easier. Our COM program lets you pair any one of our custom frames with your very own fabric. Just send us the details and we’ll take care of the rest.

The Swatch Library

Our collection of swatches can inspire your design projects – and we’ll provide you with seasonal updates to ensure our latest looks are right at your fingertips.

Free swatches, personalized service, and a closer look at our collections. (Bring your clients.)


Frequently Asked Questions

Which industries and professions qualify for the Designer Circle Program?

Interior designers, architects and other professionals working on residential or hospitality projects with a valid resale license or other professional certification are all eligible.

Can I place a Trade order online?

Designer Circle orders cannot be processed online at this time. However, your Designer Circle orders can be placed by emailing, faxing 415.331.1435 with a completed purchase order and credit card authorization form, or calling 866.971.1016.

How do I place an order or receive a quote?

By emailing, faxing 415.331.1435 with a completed purchase order and credit card authorization form, or calling 866.971.1016.

Do you charge tax?

Serena & Lily is required to collect sales tax based on the laws and regulations of the state or province indicated in the shipping address. As tax regulations continue to evolve, Serena & Lily will continue to monitor state and local tax laws to ensure compliance.

Can I use my Designer Circle discount on everything?

Your Trade Discount can be applied to everything except Art, Gift Certificates, already discounted products, and the Limited-Edition PUBLIC C7 Bike.

How do I pay for my order?

We accept Visa, Mastercard, American Express, company checks, and wire transfers. We are unable to accept your client’s credit card for payment. You may email a completed credit card authorization form with your order to or call us at 866.971.1016.

How will I know that I received my Designer Circle discount?

The price shown in your order confirmation reflects your 20% trade discount, which is automatically applied per item.

How long will it take to receive my order?

For standard ground shipments and in-stock orders, orders are delivered within one week. Custom furnishings take 6-8 weeks for delivery.

Can I expedite my order?

Yes, we offer 2-day express shipping on select items at an additional charge.

How do I track my order?

You will receive an order and shipping confirmation via email. Your shipping confirmation will include tracking information for the products indicated as shipped. Furniture deliveries are coordinated via your local home delivery provider. You may call us at 866.971.1016 for updates.

What shipping carrier do you use?

We ship most orders via FedEx.

Custom furnishings orders are shipped via White Glove delivery carriers. White Glove Delivery includes a call from our carriers to make a delivery appointment, confirm order details, and gather any other information or special requirements for delivery. When placing your order, please specify if you or your client should be contacted to schedule delivery.

Upon delivery, items are brought into your client’s home (up no more than two flights of stairs), placed in their room of choice, and unpacked; all packaging is removed. Please note that any furniture assembly is the responsibility of the customer. Headboard deliveries will be unpacked, but will not be attached to existing bed frames.

Do you offer swatches of fabric and rugs?

Yes, we offer swatches for upholstery fabrics, crib bedding, and rugs. Please request swatches by emailing, faxing 415.331.1435, or calling 866.971.1016. You can also order our entire swatch library for upholstery fabrics in solids or signature prints. Upholstery fabric swatches can be expedited overnight at an additional charge. Please let us know if you'd like to expedite swatches when placing your order.

What is your return policy?

We are unable to accept returns on custom upholstery. For all other purchases, if your client is not completely satisfied, we will gladly offer an exchange or refund of the merchandise price within 30 days of receipt of product. After 30 days, Serena & Lily cannot accept returns for any reason other than manufacturing defects.

Please note that you are responsible for all return shipping charges, except in instances where the item you received is incorrect or damaged. Returns are refunded in the original payment form, less shipping and handling.

If you would like to process a return, please call us at 866.971.1016 or email to request a return slip and instructions on where to send your return. Refunds are generally processed within 2 weeks of receiving your returned merchandise. Your refund will be issued as a credit back to the same credit card used to make the original purchase.

Will my Designer Circle discount be matched to other promotions you offer?

The Trade discount is not combinable with other online promotions; however we do our best to make sure that Designer Circle members get the best pricing available.

Does Serena & Lily rent or loan furniture?

We don’t currently rent or loan our furniture for trade or commercial use.

Can international designers apply to the Designer Circle?

Currently, we are only able to work with designers in the US and Canada.

Can I order merchandise for international delivery?

We are happy to ship your product to your contracted US-based freight forwarder, but are unable to ship product directly to destinations outside Canada and the US.

How do I update my account?

Please email to update your contact information or call 866.971.1016, Monday – Friday, 7am – 6 pm PT.