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We love to partner with trade professionals like you, beautifully transforming homes or bringing commercial projects to life. Our Trade Program offers all the personalized service, products, and custom details you need to execute your vision seamlessly.
Become a Trade Member
Exclusive Trade pricing and complimentary swatches. Special customization options and access to our COM
program. Extended returns and delivery tailored to your specific project needs. To support you every
step of the way, our Trade team is standing by to answer questions, track down products, and make your
job that much easier.
(Think of us as an extension of your own team.)
Place Your Order
See something you love? Have a question? Contact a dedicated
trade team member and we can help you get started.
Ready to get your project off and running? Designing your
dream piece has never been easier.
With multiple locations across the
country, you and your clients can stop by
to gather swatches and take a closer look
at our collections, 7 days a week.
Customer’s Own Materials
Our COM/COL program lets you pair
any one of our custom frames with your
very own fabric or leather. Just send us
the details and we’ll take care of the rest.
We offer custom upholstery fabrics
on over 100 frames (including multiple
leg and nailhead options), as well as
custom dimensions (including width,
depth, and height).
The Swatch Library
Our collection of furniture and fabric
swatches can inspire your design projects.
We offer complimentary swatches for upholstery,
furniture frames, wallpaper, bedding, and
rugs, so you can have our latest looks
right at your fingertips.
For questions, availability, and pricing, please contact a trade team member.
Frequently Asked Questions
Interior designers, architects, and other design professionals working on residential or commercial projects who solely use our product to design spaces. Valid professional documentation is needed to be accepted into our Trade Program. Applicants must provide one of the following professional documents to qualify for membership:
- Professional Design Membership (AI, IDI, ASID)
- Interior design certificate (NCIDQ, CCIDC)
- Company website or Instagram showing current design work
Trade orders cannot be processed online at this time. However, your Trade orders can be placed by emailing email@example.com or calling 866.971.1016.
By emailing firstname.lastname@example.org with a completed purchase order or calling 866.971.1016.
Serena & Lily is required to collect sales tax based on the laws and regulations of the state or province indicated in the shipping address. As tax regulations continue to evolve, Serena & Lily will continue to monitor state and local tax laws to ensure compliance. If you intend to purchase merchandise for resale and wish to waive sales tax on your qualifying orders, please note that we will do so only upon request and that tax documentation is subject to review, validation, and approval at the sole discretion of Serena & Lily and in accordance with state, local, and federal guidelines.
The Trade discount is not combinable with other online promotions; however we do our best to make sure that Trade members get the best pricing available. Your Trade Discount can be applied to everything except products exclusive to our Design Shops, Original Artwork, Final Sale items, and Apparel (robes, pajamas, slippers).
For orders placed by phone or email, we accept Visa, Mastercard, American Express, company checks, and wire transfers. You may use your clients credit card for elgible orders only if the order is taxable. Please call us at 866.971.1016 to provide payment.
For standard ground shipments and in-stock orders, orders are delivered within 3-10 business days. Custom upholstery takes 8-10 weeks via White Glove Delivery.
Yes, we offer 2-day express shipping on select items at an additional charge.
You will receive an order and shipping confirmation via email. Your shipping confirmation will include tracking information for the products indicated as shipped. You may also track the status of your order here. Furniture deliveries are coordinated via your local home delivery provider. For all other updates, please call us at 866.971.1016.
We ship most orders via FedEx.
Custom upholstery orders are shipped via White Glove delivery carriers. White Glove Delivery includes a call from our carriers to make a delivery appointment, confirm order details, and gather any other information or special requirements for delivery. When placing your order, please specify if you or your client should be contacted to schedule delivery.
Upon delivery, items are brought into your client’s home (up no more than two flights of stairs), placed in their room of choice, and unpacked; all packaging is removed. Please note that any furniture assembly is the responsibility of the customer. Headboard deliveries will be unpacked, but will not be attached to existing bed frames.
Yes, we offer complimentary swatches for upholstery fabrics, bedding, wallpaper, rugs and furniture with your Trade membership. Please request swatches by emailing email@example.com, or calling 866.971.1016. Please let us know if you'd like to expedite swatches when placing your order, and enjoy free shipping and returns on all swatch orders.
We are unable to accept returns on custom upholstery. For all other purchases, if your
client is not completely satisfied, we will gladly offer an exchange or refund of the
merchandise price within 90 days of receipt of product. After 90 days, Serena &
Lily cannot accept returns for any reason other than manufacturing defects.
Please note that you are responsible for all return shipping charges, except in instances where the item you received is incorrect or damaged.
If you would like to process a return, please call us at 866.971.1016 or email firstname.lastname@example.org to request a return slip, and we will provide instructions on where to send your return. Refunds are generally processed within 2 weeks of receiving your returned merchandise. Your refund will be issued as a credit back to the same credit card used to make the original purchase; shipping and handling fees may apply.
We don’t currently rent or loan our furniture for trade use.
We are happy to ship your product to your contracted US-based freight forwarder, but are unable to ship product directly to destinations outside Canada and the US.
Yes, any Trade professional outside the US is able to apply to our Trade Program with proper documentation. International clients must have all merchandise shipped to a freight forwarder within the US. Once Serena & Lily delivers the merchandise to a freight forwarder, Serena & Lily is no longer liable for the merchandise. It is the Trade member’s responsibility to coordinate international delivery from the freight forwarder to the desired shipping location outside the US.
Please email email@example.com to update your contact information or call 866.971.1016, Monday – Friday, 7am – 5 pm PT.
PHOTO CREDITS IN ORDER OF APPEARANCE: 1. Design by Ariel Okin, styling by Mieke ten Have, photo courtesy of Donna Dotan Photography 2. Design by Ariel Okin, styling by Mieke ten Have, photo courtesy of Donna Dotan Photography 3. Design by Kara Hebert Interiors, photo courtesy of Brantley Photography 4. Design by Beth Webb Interiors, architecture by Harrison Design, photo courtesy of Emily Followill 5. Design by STUDIO LIFE/STYLE, photo courtesy of Stephen Busken 6. Design by Laura Hodges Studio, photo courtesy of Jennifer Hughes